3 Must-Implement Website Strategies for Business Success in 2024

The world is changing, and so is the digital landscape. The way we build and manage websites is constantly evolving, and if you want your website to stay relevant in 2024 and beyond, you need to stay ahead of the curve. In this post, we'll outline the top three things you can do for your website in 2024 to ensure it remains a valuable asset to your business.

1. Focus on User Experience

User experience has been a hot topic in web development for a while, and it will only become more important. As technology continues to evolve, so do our expectations of functionality and usability, making user experience even more critical. Your website must be easy to use, accessible, and engaging. This means creating a site optimized for all screen sizes and ensuring that your site loads quickly. Your site's navigation, functionality, and design should all work together seamlessly to create the best possible user experience for your visitors.

2. Make Your Website Mobile-First

As of January 2024, mobile devices account for 59% of global internet use¹. With that in mind, it’s essential to ensure that your website is optimized for mobile devices. This means ensuring that your content is easily readable on smaller screens, images and videos are optimized for faster load times, and ensuring that your website’s layout and structure are clean and easy to navigate.

3. Keep Your Website Up-to-Date

In today’s fast-paced digital landscape, websites that haven’t been updated in a while risk looking outdated and out of touch. In 2024, keeping your website up-to-date will be even more critical if you want to remain competitive. This means regularly updating your content with fresh and relevant information, regularly checking for broken links or other technical issues, and ensuring that your website is always optimized for search engines. An updated website looks more professional and can help improve your search engine rankings, attract new visitors, and retain existing ones.

By focusing on these three must-implement website strategies, you can ensure your business is well-positioned for success in 2024 and beyond. Don’t wait to get started—with these simple yet critical strategies in place, you can kickstart your competitive edge today.

Not sure how to get started? Our team at Mellow Brew Marketing has you covered! Book your discovery call today.